Two months later, Robert returned, eager to dive deeper. Again, Stewart became his trusted guide, taking him on an unforgettable weeklong journey across Jamaica. Together, they visited bustling towns, serene beaches, and lush countryside. Along the way, Robert met other drivers, listening to their stories and learning about the tourism transportation industry. It was an eye-opening experience. Many drivers shared tales of being underpaid, overworked, and undervalued by existing companies. Robert saw an industry ripe for change—a chance to build something that not only served tourists with exceptional service but also uplifted the drivers who made it possible.
Robert’s entrepreneurial instincts kicked in. He recognized the opportunity to break into the tourism transportation business, not by following the status quo but by disrupting it with the same principles that had fueled his success back home: fairness, respect, and a commitment to excellence.
With Stewart on the team, Robert began to craft a vision. He wanted to create a company where drivers were partners, not just employees—where they were paid fairly, treated with dignity, and empowered to deliver outstanding customer experiences. Stewart introduced Robert to other drivers, who were inspired by his ideas and eager to join a company that valued their contributions.
Driven by a passion for Jamaica and its people, and his entrepreneurial spirit, Robert took the plunge. He founded Caribbean Bliss Island Transfers and Tours, a tourism transportation company built on a foundation of integrity and mutual respect. Stewart became one of the first team members, helping Robert establish a culture of collaboration and service excellence. Together, they are demonstrating that a company could thrive by prioritizing both its customers and its team.
Caribbean Bliss is quickly gaining a reputation for delivering authentic, reliable, and unforgettable experiences to travelers while setting a new standard for how employees in the tourism industry are treated. Today, the company is not just a business—it’s a testament to what can be achieved when innovation, integrity, and a love for people come together.
What started as a chance encounter on Robert’s first visit to Jamaica is blossoming into a legacy of transformation, proving that great things happen when you dare to reimagine an industry and lead with purpose.
